Design Audit

UI, UX & Conversion Audits

An objective audit of your website's UI, UX and conversion performance, identifying what's working, what's broken, and how to fix it.

Is this for you?

Our design audits are practical, expert-led assessments focused on usability, clarity, and measurable design effectiveness.

Tech Partner

When does a website audit make sense?

You’re considering a redesign but want UX clarity first

Traffic is healthy, but conversions are low

Users seem confused or drop off early

Navigation feels cluttered or unintuitive

A website audit is often the smartest first step when your website’s performance, SEO, or conversions feel off, but the solution isn’t obvious yet.

If you’re unsure what to fix, or whether a rebuild is even necessary — a website audit provides clarity and actional insights.

What we review in a design audit

We focus on real user experiences, usability, and conversion clarity.

  • otter developer

    UX flows & navigation

    We fix the "where do I go?" problem. By smoothing out user journeys and sharpening navigation, we make sure your site feels effortless and intuitive on every screen size.
  • otter shoppers

    UI Design and Accessibility

    Good looks meet great logic. We build rock-solid design systems and clear visual hierarchies that don’t just look professional—they make your brand accessible to everyone.
  • otter scenetist

    Conversion Optimisation

    No more "almost" customers. We hunt down friction points and make your CTAs impossible to ignore, turning confused browsers into confident buyers.

Audits are conducted by our design team and reviewed with senior UX oversight to ensure actionable results.

Our Deliverables

What typically happens after a design audit

Teams usually take one of the following paths. There’s no obligation to continue, the audit stands on its own.

Frequently Asked Questions

These are common questions teams ask before starting a CMS audit. Our goal is to provide clarity, reduce risk, and help you make the most informed decision.

No. Findings are grounded in usability principles, user behavior, and best design practices

Not fully. This is primarily an audit with recommendations. We often identify low-effort, high-impact design improvements, but we don’t redesign the entire site unless it’s genuinely necessary.

Yes. Findings are written clearly for both technical and non-technical stakeholders.

Yes. The audit focuses heavily on clarity, friction points, and conversion blockers.

Typically 1-2 weeks, depending on the size and complexity of the site.

Not sure if your design is helping or hurting performance?

A focused design audit can bring clarity, align stakeholders, and uncover actionable improvements to boost user engagement and conversions.

design-audit

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